The market capacity of Chinese agricultural resources is RMB500 billion (approx. US$80 billion) per annum. The traditional agricultural resources sales business model is no longer suitable for the industrialized development of the Chinese agricultural business . Traditional agricultural resources sales business model is of small-scale, less organized, low level of economic efficiency, many intermediaries and high distribution costs. It is of utmost urgency for the agricultural resources market to employ new sales and service model. Furthermore, there is unprecedented efforts from the Chinese government policy to support the sales of agricultural resources.